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Essential cookies

Required for basic website functionality, including remembering your cookie choice. These cannot be disabled.

Measurement and advertising cookies

We use Google Analytics 4, Firebase Analytics, Google Ads, and Microsoft Clarity unless you reject measurement and advertising cookies. They measure visits, help us understand which pages and campaigns lead to a booked assessment, and let Google Ads measure conversions. Clarity session recordings mask form inputs. We do not send names, email addresses, or other contact details to these tools.

How consent works

Measurement and advertising cookies run unless you choose Reject. That is also how it works in the United Kingdom, EEA, and Switzerland. Accept or close the notice to keep them on and dismiss it. You can change this later via Cookie settings in the footer.

Consent Mode

We implement Google Consent Mode for analytics storage, ad storage, ad user data, and ad personalisation. All four default to granted. If you choose Reject, they are set to denied.

Managing preferences

Click Cookie settings in the footer to change your preferences at any time.

Cookie categories

Category	Tool	Purpose	Duration
Necessary	Consent storage	Remember visitor cookie choice	1 year
Measurement	Google Analytics 4	Website measurement	Per GA4 configuration
Measurement	Firebase Analytics	Same conversion events as GA4, inside the Firebase app	Per Firebase configuration
Advertising	Google Ads	Ads measurement and conversion attribution	Per Google Ads configuration
Behaviour analytics	Microsoft Clarity	Heatmaps and session analysis	Per Clarity configuration